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Mohawk Smart Strand vs. Ricko The Rhino

August 12th, 2009

Smart Strand Carpet  by Mohawk is just one of the solutions CBL can provide for your upcoming flooring project.  Call 651-292-1011 or stop by for more details.

The Ultimate Test in Carpeting

The most extraordinary carpet is about to go up against the fiercest of beasts. Mohawk SmartStrand made with DuPont Sorona renewably sourced polymer has been installed in the enclosure of a rhinoceros at the Birmingham Zoo in Alabama. Beginning on Friday, Aug. 14, Mohawk and DuPont will broadcast live from the home of Ricko, a 12-year-old, 2,800-pound Black Rhinoceros.

We’re calling it the SmartStrand Rhino Challenge.

Rhino's four feet on SmartStrandUntil Aug. 28, Ricko the Rhino will live on SmartStrand and the whole world can watch every single moment from one of four ‘Rhino-Cams’ installed at the zoo. All of these live feeds will be available at SmartStrandChallenge.com.

Following Ricko’s time on the carpet, we will remove all 1,040 square feet and clean it using Mohawk FloorCare Essentials products. Video documentation will follow SmartStrand through and you can bet that the carpet will live up to this promise:

If SmartStrand can stand up to this wildlife,
it can stand up to your wild life.

9 Responses to “Mohawk Smart Strand vs. Ricko The Rhino”

  1. Jeff says:

    Wow, Smart Strand carpet sounds like tough stuff. I am curious to see how it looks when Ricko is done trouncing on it:)

  2. Sherrill says:

    Interesting…

  3. Frank says:

    Ricko’s feet are bad enough, but what he leaves behind will clean up with no problem. This fiber is better than any treated nylon fiber for soiling. It’s GOOD stuff!

  4. frank hanzal says:

    This Smart Strand fiber can also clean up after Ricko dishes it out !

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